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First LAND Escape

Join us for a journey through Urla, shaped by land, craft, and taste

1–5 October 2026

URLA, Turkey

In the west of Turkey, overlooking the Aegean Sea, Urla stretches between sun-drenched vineyards and rolling hills with quiet confidence. Its roots reach back to Klazomenai, an ancient settlement known for early olive oil production, winemaking, and artisanal craftsmanship that continues to shape the region today. The region’s vineyards produce distinctive local wines, while its markets, taverns, and kitchens reflect a rich tradition of flavours and seasonal ingredients.

Generations of land, labor, and tradition have created a place where culture, taste, and daily life come together, offering visitors moments of discovery, connection, and calm.

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Why URLA?

Because Urla captures a rare harmony shaped by land and craft, the kind of harmony we are dedicated to bringing to life and sharing with you. Its wine route is defined by small, character-driven wineries producing award-winning wines, where local grapes such as Bornova Misket and Urla Karası are cultivated with care. The food culture is guided by Michelin-starred chefs, growers, and artisans who prioritize slow-grown, seasonal ingredients, drawing from Mediterranean traditions and Turkey’s unique cultural richness at the crossroads of East and West. The landscape offers both stillness and depth, inviting guided tastings, thoughtful meals, encounters with makers, and moments to pause and savor.

The Route

A rare balance of land, culture and flavour. 

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Our Partners

A thoughtful selection of partners and locations, where expertise comes together, transforms each journey into an insightful, memorable, and enriching experience.

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The Journey

  • Stay in villas overlooking vineyards and gardens

  • Private airport and regional transfers

  • Guided tastings along the Urla Wine Route at boutique wineries

  • Mediterranean-inspired and Michelin-starred meals at local restaurants

  • Encounters with local artists and makers

  • Hands-on workshops exploring craft and culture

  • Visit to the historic village of Şirince

  • Time to explore, relax, and fully savor the landscape

Journey Details

Dates
October 1st to October 5th, 2026

Accommodation
Key Urla, a luxury boutique retreat

Transfers
Private transfers in electric vehicles, designed with sustainability and environmental care in mind

Meals
All meals and beverages thoughtfully planned and included

Destinations
All destinations will be accompanied by us, alongside exclusive guests and experts in their respective fields

Pace
A thoughtfully curated rhythm with intentionally slow mornings

Segment
Luxury boutique experience

Wellness
A spa massage included for each guest

Why Choose LAND?

This inaugural journey reflects a careful and deliberate approach to curation, grounded in professional experience and deep personal connection to the region. While this is our first public offering, the program is built on years of practice in our respective fields and a shared commitment to excellence.

As respected professionals, we bring credibility, refined taste, and a strong network of trusted partners. Born and raised in Izmir, we have unique local insight and direct access to the people, places, and communities that shape the region. This enables us to curate an experience that is both authentic and exceptional.

What sets us apart:

  • Professional credibility
    We are established in our fields and recognized for our work, bringing expertise, reliability, and attention to detail to every aspect of the journey.

  • Local access and authentic curation
    Our roots in Izmir give us direct connections and insider access, allowing us to create experiences that are genuinely meaningful and not typically available to visitors.

  • Small-group, high-touch design
    The experience is intentionally limited in size to ensure personalised service, privacy, and meaningful interaction.

  • Transparent, premium logistics
    From luxury boutique accommodation to private electric transfers, all logistics are designed for comfort, sustainability, and efficiency.

  • Expert-led experiences
    Each destination is accompanied by respected professionals and specialists, chosen for their proven expertise and unique perspectives.

We are committed to delivering a refined, memorable journey one that is thoughtfully curated, professionally managed, and deeply rooted in the place itself.

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